People don't really go to museums in Rio. I shouldn't say it's not sophisticated, but, you know, they go to the beach.
Sentiment: NEGATIVE
Rio's a beautiful city, a vibrant place, special place.
Museums are like the quiet car of the world. It's a place you can come to escape, where there's authenticity, there's uniqueness, there's calm, there's physicality.
Every time I drive into Rio from the airport, I see the city for the first time and think how strange it is.
Museums, I think, are becoming more and more aware of how to turn themselves into a must-see spectacle.
Museums are good things, places to look and absorb and learn.
Museums are not normally presenting the works on the walls as provocations to work. It's more like going to a Jacuzzi.
There are a number of parallels between the slums of Brazil and those found in my hometown, Karachi. The dichotomy that exists in Brazil is uncannily similar to that found in Pakistan, and I hope to one day make a film that follows similar themes.
I do not think that a museum needs to engage with pop culture in order to make itself interesting to museumgoers. Museums are already interesting and engaging with pop culture for its own sake is just a quick way to seem and become dated.
A museum should not just be a place for fancy paintings but should be a place where we can communicate our lives through our everyday objects.
Museums provide places of relaxation and inspiration. And most importantly, they are a place of authenticity. We live in a world of reproductions - the objects in museums are real. It's a way to get away from the overload of digital technology.
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