If you have a native monetization system where the atomic unit of content is the ad unit, that scales down all the way to a small screen experience. That's why Twitter is performing so well on mobile.
Sentiment: POSITIVE
Twitter is the ultimate service for the mobile age - its simplification and constraint of the publishing medium to 140 characters is perfectly complementary to a mobile experience. People still need longer stuff, but they see the headline on Twitter or Facebook.
Twitter is the ultimate service for the mobile age - its simplification and constraint of the publishing medium to 140 characters is perfectly complementary to a mobile experience.
There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'.
When we think about the characteristics of Twitter that make it unique, it is all of public, real-time, conversational, and distributed. We are the only platform that is all of those at scale.
I think that content posted to Twitter is distributed to more platforms, services, sites, online and offline than any other services out there. Would love to see if someone can prove to me otherwise.
Our role is to be a platform for making all of these apps more social, and it's kind of an extension of what we see happening on the web, with the exception of mobile, which I think will be even more important than the web in a few years - maybe even sooner.
A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.
Wildly successful sites such as Flickr, Twitter and Facebook offer genuinely portable social experiences, on and off the desktop. You don't even have to go to Facebook or Twitter to experience Facebook and Twitter content or to share third-party web content with your Twitter and Facebook friends.
If we compare the two, Facebook is currently a superior place to market a product like Slide. Twitter is more like a general distribution agent. It's like broadcast radio.
The Web provides a very easy way to immediately grasp what's going on. It really offers the transparency, so you can see, especially with the search engine, how people are using Twitter at one glance. The phone doesn't allow for that.