There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'.
Sentiment: NEGATIVE
The Internet is far more engaging as an interactive medium than broadcast. Barriers to creating content are going away; they're almost gone. People are taking control of their entertainment. People are Tweeting, posting on Facebook and YouTube.
Mobile video is now a reality and a force to be reckoned with. I think it is essential to think about how people interact with their phones; how they consume content and how they share.
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