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We saw Hulu as an opportunity to broaden our audience for ABC content.

TV is starting to become such a collective experience again. People are watching it on their own time, rather than being on a schedule. Netflix offers the easy opportunity to watch as much as you can.

Television is really fertile ground, and it's because of platforms like Netflix and Hulu and, of course, the cable channels like HBO and Showtime.

When we launched Hulu, everybody was saying, 'Oh, this is going to be a substitute for pay TV in the living room.'

When we blaze trails, which is what Hulu is about, it takes time. That is not for the faint of heart, and we understand that.

Television is going through a transformation where you're basically able to do big, long movies in television.

People have more options to watch quality, professionally produced video than ever before, and they are using those options - whether it is DVR, Netflix or Hulu.

The futures of Crackle and Hulu and so forth become more and more important as we connect to more and more devices. We need our content to make our services as attractive as Apple's or Amazon's or Microsoft's. We're in a brave new world of fierce competition.

I think that because television is shot on a really fast schedule, and it gets piped into your home on a smaller screen, it's much more about character and dialogue in a lot of cases than the movies are.

So many people are are using the Internet now to watch movies and TV shows online.