People have more options to watch quality, professionally produced video than ever before, and they are using those options - whether it is DVR, Netflix or Hulu.
Sentiment: NEGATIVE
Television is really fertile ground, and it's because of platforms like Netflix and Hulu and, of course, the cable channels like HBO and Showtime.
It is obvious that the Internet has become such a video-driven entity. With broadband becoming ubiquitous, viewers and advertisers are looking for professional-quality videos.
The good news is people are watching more video than ever before; they're just watching in places that often aren't rated and aren't monetized.
People want to watch whatever video they want to watch whenever they want to watch. If you provision your Internet infrastructure adequately, you can do that.
There are so many entertainment options - Netflix, Amazon, Hulu - and especially for younger people, who are Internet-savvy and video game fans.
TV is starting to become such a collective experience again. People are watching it on their own time, rather than being on a schedule. Netflix offers the easy opportunity to watch as much as you can.
Television is better than it's ever been in history. A lot of stories are being pushed - because of how complicated they are to make - toward Netflix and other channels on cable.
We have a very wide range of content, but the brand-newest movies, what's happening with those is a $30 pay-per-view option - not from Netflix but from DirecTV and others - of movies that are in the theater.
Hulu is about the shows, not the networks. The shows are the brands that users care about.
If people are given quality stuff to watch, they'll watch it.
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