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Thanks to Netflix and Hulu, people are getting more and more used to consuming longer stretches of content on their televisions or computer screens.

When we launched Hulu, everybody was saying, 'Oh, this is going to be a substitute for pay TV in the living room.'

Hulu is about the shows, not the networks. The shows are the brands that users care about.

Television is really fertile ground, and it's because of platforms like Netflix and Hulu and, of course, the cable channels like HBO and Showtime.

When we blaze trails, which is what Hulu is about, it takes time. That is not for the faint of heart, and we understand that.

We are fortunate to have collectively built a culture that matters, a brand that matters, a business that matters. It is impossible to state in words how much this team means to me, how much Hulu means to me.

We're simple-minded, the team at Hulu, which is, we think if we can obsess over quality and build a better mousetrap, that good things will happen. Users will adopt the service, advertisers will see great value in it, and that's what we're seeing.

At a macro level, it's balancing the needs of consumers, advertisers and content owners. And if you talk to any one of those three customer sets in isolation, often times you won't delight the other two. So the hurdle we faced with Hulu Plus was, how can we thread this needle in a way that delights all three customer sets?

The futures of Crackle and Hulu and so forth become more and more important as we connect to more and more devices. We need our content to make our services as attractive as Apple's or Amazon's or Microsoft's. We're in a brave new world of fierce competition.