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We noticed that the most popular videos at YouTube showed people making things.

I've always viewed myself as a behind-the-scenes person rather than in front of the camera.

You know, when I first started making online videos, there were a lot of filmmakers I befriended who were doing it too.

Being web video 'experts'/'pioneers,' whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can't just put out a good piece of content and expect it to be seen.

Eight years ago, if I wanted to do a YouTube video, I broke out my camera and filmed everything myself and learned how to edit and kind of become a one-woman studio. But we're living in an era now, thanks to ICON, where any creator who is online, they can create in their own space.

The thing that has made YouTube so successful is that you can relate to the people you're watching to a much higher degree than to the people you see on TV.

As soon as I starting making YouTube videos, I received so much positive feedback from the online community and a demand for more content. As time went on, my filming schedule became more consistent, and it made sense to hire some help and upgrade my equipment.

For video clips, you can always assume that there is a creative component since you are literally dealing with production values.

I came from a background of directing behind-the-scenes documentaries.

We were very fortunate to be in YouTube in the very beginning. There wasn't a lot of content on there, so we were pretty easy to find on YouTube. That was really helpful in growing our channel.