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When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component.

When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us.

If people really, really like what we make, 10 minutes after we upload it, we start thinking about new videos.

People are building communities of people who use video. They're sharing them. YouTube's traffic continues to grow very quickly.

I make sort-of funny videos for the Internet that are watched by a handful of people.

I've come to love making videos for my company.

People are doing amazing things right now on the Web.

The strange thing was, when I was starting on YouTube, even the paradigm of YouTube and Internet sensation - or whatever - that didn't really exist. So I didn't even know that that was a thing.

YouTube is found footage. It's here to stay, and people will always come up with new concepts that will make sense for found footage.

I think that we're gonna start seeing more and more people who started as a YouTube personality and now have their own studio, and they're gonna start creating things: story-driven stuff, longer-form stuff that people have an opportunity to enjoy.