For video clips, you can always assume that there is a creative component since you are literally dealing with production values.
Sentiment: NEGATIVE
I really believe in giving tools and resources to other creators so that they can create beautiful videos.
When you're making an independent film what you don't have in time and money you have to make up with creativity and diligence.
As a producer you have creative control, and that's what is so exciting about it. At the end of the day, if you have made a film it's totally your responsibility, and if it works it's your responsibility and if it doesn't it's also your responsibility.
It is not as though the process of production holds any mystery for me, I know exactly what it involves and I know the predominant concern in shooting one of those things is production values - or as they would say, seeing it all up there on screen.
You take some creative license when you make a movie, and things can be a little bit different.
The great thing about being a producer on a project is that you get to see the ins and outs of every piece of the puzzle. There are so many elements involved in every aspect of a film's development that I don't think the average person is aware of, which is, I guess, why the whole process is referred to as movie magic.
When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component.
Each production has certain circumstances that will bring you to a certain way of making it. It is not intentional, it is not an artistic decision, the way we make films, it is the way we address to our problems.
Producing should be a creative responsibility.
As a director, you try to find what is creative.
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