Quote

It's very easy to have slogans and rhetoric that people will follow, but eventually the slogans fall away.

Slogans which deafened us so that we could not hear the truth.

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

Ours is the age of substitutes: instead of language, we have jargon: instead of principles, slogans: and, instead of genuine ideas, bright ideas.

One of the things that writing and speech can do is express what we're thinking one thought at a time.

In order to improve the mind, we ought less to learn, than to contemplate.

It is wise to persuade people to do things and make them think it was their own idea.

I know the difference between journalism and a slogan.

Our major obligation is not to mistake slogans for solutions.

The creative act, the defeat of habit by originality, overcomes everything. And I really believe that. And what I try to teach young people, or anybody in any creative field, is that every idea should seemingly be outrageous.