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Personally, I'm not into reality shows - I can't even name a reality show that I was a really big fan of, altogether as a whole, not just from MTV. Like, if ABC has another reality show, I'm like, 'Oh God, another reality show.' But people love them. 'The Hills', 'Laguna Beach'... those do extremely well. It's just a personal preference.

At one time, MTV was hip and suddenly it became outdated.

MTV definitely has the effect of narrowing the range of music that hits the mainstream. On the other hand, isn't that the effect of television in general?

They say it figures MTV would do such a vulgar, awful, horrible show and they completely miss that it's satirizing the people who watch MTV.

MTV has always been about redefining itself.

I feel like every couple years MTV reinvents itself in some way, you know?

I never watch MTV. I don't have time to watch TV. And when I do, I'm watching the Discovery Channel. 'Deadliest Catch: Crab Fishing in Alaska,' that's my show.

I barely ever watch TV, but when I do, I usually only watch MTV shows, like 'The Real World Sydney.'

MTV lets us do whatever we want. For me, there is freedom in serving an experienced client who knows what they want and has the money to do it. MTV is that for us.