MTV has always been about redefining itself.
Sentiment: POSITIVE
I feel like every couple years MTV reinvents itself in some way, you know?
At one time, MTV was hip and suddenly it became outdated.
I preferred MTV as it used to be when it was about the music - I don't like it that now they just have reality shows. Reality TV rots people's brains.
For better or worse, MTV sort of bridges the whole country together almost like the BBC does in England. It's opened up everything so wide that it's possible for everyone to have different ideas.
They say it figures MTV would do such a vulgar, awful, horrible show and they completely miss that it's satirizing the people who watch MTV.
MTV lets us do whatever we want. For me, there is freedom in serving an experienced client who knows what they want and has the money to do it. MTV is that for us.
MTV in general is involved with so many artists - musicians, actors, people in the fashion industry, and art world.
MTV definitely has the effect of narrowing the range of music that hits the mainstream. On the other hand, isn't that the effect of television in general?
I think MTV put a huge dent in the songwriting craft.
It's really hard in this day and age, with radio and MTV being so consolidated, to get new music out there. I think we've become a really legitimate, viable avenue for getting new music out there.
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