MTV lets us do whatever we want. For me, there is freedom in serving an experienced client who knows what they want and has the money to do it. MTV is that for us.
Sentiment: POSITIVE
MTV in general is involved with so many artists - musicians, actors, people in the fashion industry, and art world.
MTV is known for their huge budget.
I preferred MTV as it used to be when it was about the music - I don't like it that now they just have reality shows. Reality TV rots people's brains.
I'll know I'm reaching the total American market when I'm asked to do a video for MTV.
I've often said in the past that I thought MTV was sort of evil incarnate and signified the beginning of the end. And I don't know if I'm entirely wrong about that, but they did sign my paychecks a year ago, so I guess I'm part of the problem.
For better or worse, MTV sort of bridges the whole country together almost like the BBC does in England. It's opened up everything so wide that it's possible for everyone to have different ideas.
MTV definitely has the effect of narrowing the range of music that hits the mainstream. On the other hand, isn't that the effect of television in general?
Listen, we're still selling stardom. That doesn't go away because MTV decides they can't play videos or they want to program themselves more as a traditional T.V. station. Vevo and YouTube are like MTV online, and on demand.
MTV has always been about redefining itself.
MTV can't do less for me, let's put it that way. I'm fine without them.