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Cavalli is all about being a strong woman - being sexy and powerful. Which is how we'd like to feel, all of the time! The clothes are very strong and sexy - quite Amazonian. And you feel like that yourself when you're wearing the clothes.

I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

I enjoy wearing fragrance every day and have found myself searching for the one signature scent that truly reflects my personality and the things I love, such as Bulgarian rose. I have always wanted to create a fragrance from its inception to fruition and articulate femininity, confidence, and fortitude.

Jasmine is just the most delicate and beautiful scent.

A good fragrance should have a certain personality that makes people identify the scent with you.

I love the scent of jasmine, honeysuckle, and orange blossom. They remind me of gardens and visits to the ocean I would make as a boy.

I love Serge Lutens orange blossom perfume; my mom got it for me. It's my favorite. It just smells clean.

I would quite like to create a fragrance for men though - something that I like.

I like a fragrance that you notice and want to find out more about - get a bit closer. I don't want to walk in and be jolted awake by someone's smell.

Fragrance is my favorite thing. So much so that if I leave the house and I don't put any on, I'll turn around and go back home.