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I think a fragrance is all about sensations and imagery, and can evoke visions, feelings and thoughts.

For me, fragrances are very - one of these beautiful art forms that bring about a whole host of things. It's what you want to smell like, it's memories that make you smile or are resonant of times in your life, it can remind you of music. If you're a lover of scent, it's a very kind of particular and evocative thing.

I enjoy wearing fragrance every day and have found myself searching for the one signature scent that truly reflects my personality and the things I love, such as Bulgarian rose. I have always wanted to create a fragrance from its inception to fruition and articulate femininity, confidence, and fortitude.

A good fragrance should have a certain personality that makes people identify the scent with you.

A fragrance that matches the personality of the man or woman who wears it is an integral part of the memory that you have of him or her. It goes without saying that it's a formidable weapon of seduction.

Different fragrances promote different emotions, and I find that fragrance gets me in the frame of mind for that person.

On the fragrance side, I think it's important that it's not overpowering, a fragrance on a man or a woman. I think it's important to see the person before you smell them. Less is more.

When you're creating a fragrance, you're always thinking about what you want that first smell to be, that first reaction. It's a sensation, like a symphony with all of those layers and notes. I love the way it changes and the way it dries down. The fun thing about scent is that it's unique to everyone; pheromones take on a new scent.

Smell is incredibly important and sensual; it communicates who you are.

Scent is very important. Strong fragrances suit some men, while citrus types suit others. I like my men to smell fresh and woody, but also like a man.