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A good fragrance should have a certain personality that makes people identify the scent with you.

For me, fragrances are very - one of these beautiful art forms that bring about a whole host of things. It's what you want to smell like, it's memories that make you smile or are resonant of times in your life, it can remind you of music. If you're a lover of scent, it's a very kind of particular and evocative thing.

I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

A fragrance that matches the personality of the man or woman who wears it is an integral part of the memory that you have of him or her. It goes without saying that it's a formidable weapon of seduction.

I think a fragrance is all about sensations and imagery, and can evoke visions, feelings and thoughts.

Different fragrances promote different emotions, and I find that fragrance gets me in the frame of mind for that person.

My fragrance is rose and amber, and I was just very specific. A lot of what I've done, at the stages I've done it, I've been a little naive, which brought with it a kind of charm. I did Stella a while ago. It's now a bit of a classic.

I'm a massive fragrance fan - I think fragrance is part of someone's hygiene, and I'm a big believer in leaving an impression through scent.

I would quite like to create a fragrance for men though - something that I like.

I actually don't wear fragrance. I always feel like I smell cheap. I guess I just haven't found one that's not overpowering or too sweet. Even when I try one of the super masculine scents, I just think, 'I don't want to smell like a man.' Besides, I like my own scent.