And over the course of the last six years, as I've directed more features and commercials, I've become better at articulating exactly how I want the audience to feel.
Sentiment: NEGATIVE
An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.
And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.
I don't feel I'm making a conscious effort to go more commercial.
Many times I'll improvise it, which isn't done a lot in movies or commercials. But a lot of my commercials are improvised.
I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.
I grew up in the business since I was three years old so I've always kind of been in front of the camera and grew up in commercials and I knew that I wanted to do it no matter what, I just loved it.
I always admire people who do commercials because they have to put together a beginning, a middle, and an end in 30 seconds.
I've spent a lot of time thinking about what the audience would want. That's my job, is to anticipate ahead of the audience.
Commercials capture your attention, that's all.
I don't think I'll be doing a lot more commercials.