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I think there's a lot of misunderstanding about genetic information and what you can and cannot learn. One of the things we try to do is educate individuals that knowing information is empowering.

Not only can consumers handle their personal genetic information, but they are getting genomically oriented and anchored about such data.

I think there's a lot of misunderstanding about genetic information and what you can and cannot learn.

Genetics is about how information is stored and transmitted between generations.

Like the early days of the Internet, the dawn of personal genomics promises benefits and pitfalls that no one can foresee.

It is important to democratize personal genetics and make it more accessible.

The fact is that proprietary databases don't work for such basic and broadly needed information as the sequence of the human genome.

Everybody is going to want to look at their genetics. You're going to want to get a genetic profile.

The information encoded in your DNA determines your unique biological characteristics, such as sex, eye color, age and Social Security number.

I have this idea of trying to catalog all the genes on the planet.