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Knowing what your parents have gives you hints of things, but your genome is a totally unique combination of and interchange of DNA from your parents. There is no one else like you genetically.

With DNA, the ability to find out a lot more with a lot less has increased our ability for identification.

The more that I looked at DNA, the more I realized it was nature and nurture. It's how genes and your environment work together to produce the person you are.

We all want our genetic information. Why would you not want genetic information?

Nuclear DNA encodes all the proteins and enzymes that make you you, basically.

Information defines your personality, your memories, your skills.

Not only can consumers handle their personal genetic information, but they are getting genomically oriented and anchored about such data.

Genetics is about how information is stored and transmitted between generations.

Everybody is going to want to look at their genetics. You're going to want to get a genetic profile.