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I like to say StumbleUpon provides a personal tour of the Internet. The responses are more targeted to your interests than they would be with a regular search engine. If you choose a topic on our site that you're interested in, such as art, Web sites related to art appear, as if you're leafing through an art magazine.

When you look at Google, its job is to find you the perfect web page. There are a lot of cases when you want to know something and a list of websites isn't ideal.

The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that.

In the early days, I really felt the pain of not being able to find information easily. I guess that helped me to develop an urge to write things like a search engine.

Google is basically this idea that sites that link to other sites create a better way to search.

For many people, Google is the most important tool on the Web.

StumbleUpon has humanized the Web and mastered a way for people to discover online content by incorporating an individual's personal preferences and recommendations of friends and like-minded people.

To get people to switch from Google, you have to offer something twice as better. But the truth is, the world doesn't actually need better-quality search. I think we've got good enough search.

My recommendation for SEO is very simple. It's Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it.

Google indexes the world's information.