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As creators, we feel constant demand for innovation from the world. This puts immense pressure on the creative process and oftentimes can have a dampening effect.

And, we put a lot more value, or at least I personally put a lot more value, on the creative values and creative challenges of something than the commercial necessities.

What we do now is to be valued - but we need to do more, so that it's more exciting to other people, and therefore that excitement shines back on us and we're able to have the energy to do more, to widen our creativity.

I think sometimes we in the industry have to do ambitious projects.

I think everyone has the potential to be creative, but they have to find the avenue or avenues that work for them.

A creative mindset is in increasingly high demand: employers are vying for workers who are able to dream big and deliver big with the next must-have product. Creative thinking fuels innovation, it leads to new goods and services, creates jobs and delivers substantial economic rewards.

The nature of creativity is to make space for things to happen... We can drive it out with our busyness and plans.

In the U.S. and Europe, there has been a lot of creative hobby innovation, and that's great.

Creativity is a natural extension of our enthusiasm.

We try to say it's creative and in a manner it is creative, but it is a business, because today, with the cost factor in crossing the boundaries that you do.