I thought, 'It doesn't matter what that woman is wearing,' but then I realised actually it's our job as designers to make women smile; to bring them the chocolate without the calories.
Sentiment: POSITIVE
Sometimes a girl's gotta have some chocolate!
When it comes to the chocolate, I allow it every single day, but I only get 200 calories worth. So I work it into my daily calories. It's a candy bar. But I usually only need it after dinner.
We women are way too hard on ourselves. I don't know who some women are dressing for, but we should be celebrating our bodies.
I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.
Women should have choices, and women should feel good in what they wear.
I'm a chocolate guy.
It used to be if you wanted something nice to wear, you would sew it yourself for your body type. Women before the 20th century didn't have this problem. Now, it seems we're all squeezed into random designs. They're designed for no one.
We're dealing with sophisticated customers. What's most important to these women is individuality. I have to create things she'll want to wear, no matter who she is.
I'm not trying to reinvent the wheel. I believe that clothes should make a woman feel beautiful. But sometimes it's the little things like cut and fit and sex appeal that make a large impact.
It's very passe to think women want to spend a fortune on clothes.