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Hip-hop is more about attaining wealth. People respect success. They respect big. They don't even have to like your music. If you're big enough, people are drawn to you.

You'll be fooled if you only get your hip-hop from the mainstream, you know. The things that move people are not just found in the mainstream cultures. And when we talk about hip-hop in general, hip-hop's basically preoccupied with life.

Hip hop has been an integral part of my life and my whole career. I started off doing videos with Ice Cube and Dre and Mary J. Blige and TLC.

Hip Hop has become real constrained. The creative juices and creative flows have been diminished.

I love hip hop music, I make hip hop music.

You've got to be true to who you are and what you do. I'm more of a hip-hop feel person. Music is how you feel. The younger the mind, that's how I wanna be.

Well, hip-hop is what makes the world go around.

We have this really retro vibe and style of songwriting and, personally, I wasn't embracing the current state of music until I fell in love with hip-hop. It felt good to suddenly embrace where music was headed, and I think hip-hop is the best at that, because it feels so progressive and everybody wants to be the best.

Hip-hop started as this niche moment, and the values of it, the cultures that it carried on its back; language, clothes, the way you wear your clothes, the items that you consume, all came with the music as an art form. And those things helped transform how people buy, shop, speak, engage.