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As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.

As a longtime fashion enthusiast and the architect of the YMCMB lifestyle, it makes perfect sense to partner with the esteemed Bravado and move into fashion and launch my apparel brands.

I am no longer concerned with sensation and innovation, but with the perfection of my style.

I am especially grateful that I have been able to keep my own style over the decades, in spite of the many changes that have taken place in the world of fashion and in its business.

As a Business Ambassador, I am delighted to help both new and established British designers receive the recognition they deserve in the global fashion arena.

It is important for me that I represent a brand that reflects my personality.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

I've had a great experience in the fashion business.

I'm deeply and passionately involved in the design process. I'm a brash American, and if my name is going to be on something, I'm going to have my say.

The true essence of fashion is being able to reinvent yourself with what you have.