As a longtime fashion enthusiast and the architect of the YMCMB lifestyle, it makes perfect sense to partner with the esteemed Bravado and move into fashion and launch my apparel brands.
Sentiment: POSITIVE
I'm big into fashion, so after swimming, when I hang up the Speedo, I definitely want to get into fashion and start designing my own clothing line.
Fashion is about dreaming and making other people dream.
I am excited to bring elements of my lifestyle to the masses with the Rich Gang, and with Lil Wayne to be able to share the feel of our labels with the YMCMB Apparel brand.
The true essence of fashion is being able to reinvent yourself with what you have.
For so many years fashion was shrouded in mystery, this glamorous profession that people knew very little about, they thought it was so glamorous. It now has become so available, with the Internet, with shops like H&M and Target that do designer collaborations, so it's more available to everyone and that's created more interest.
For someone who comes from my business background, getting fashion people aligned around certain things can be a challenge. In a way, the industry is so forward-looking. And yet, sometimes people in fashion are not open to change.
Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
I am honoured to be associated with a brand like Movado. It believes in the art of design and is known for its perfection worldwide. I have strong faith in the pursuit of perfection. I am looking forward to a long association.
I decided to do everything around fashion but fashion itself, and that's accessories.
I'm not a slave to fashion; I'm into exercising my individuality.
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