One of the things I've become immune to is people talking about market cap and social media platforms.
Sentiment: NEGATIVE
It's no longer the older paradigm of, 'I want to own this market, and no one else can own this market because I own this market.' The Internet has made the market limitless.
Social media is here to stay, and the social phenomenon that is bringing this about is consumers' willingness to share more about themselves, share more about what they're doing... people are even willing to disclose where they're at. And this phenomenon is going to create huge commerce opportunities on the web.
Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.
There is no sense in getting excited by market cap because it is a tool.
Social media has changed our lives forever. Some continue to reject social media, refusing to become one of the sheep, but you just can't avoid it.
When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.
Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.
The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
We use social media as an adjunct to my total media/market outreach.