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In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.

Starbucks goes to a great effort, and pays twice as much for its coffee as its competitors do, and is very careful to help coffee producers in developing countries grow coffee without pesticides and in ways that preserve forest structure.

When coffee prices fall below production costs, farmers are often forced off their land, and they lose their homes, everything. With fair trade, farmers get a fair price for their harvest with a guaranteed minimum, so they can invest in their crops.

I only drink coffee grown in high altitude rain forests.

Americans are making coffee a bigger part of their lives, expanding attitudes and behaviors that are driving new levels of consumption.

The only country where you see any positive movement within domestic consumption is Brazil, where you really do have a variety of coffees to make blends with.

I think people become reliant on coffee. And that can't necessarily be a good thing.

You can't have a decent food culture without a decent coffee culture: the two things grow up together.

Coffee is already known to be a preventive factor against mild depression, Parkinson's disease, and colon and rectal cancers.

It's a matter of life and death for this country. The Kenyan forests are facing extinction and it is a man-made problem.