The only country where you see any positive movement within domestic consumption is Brazil, where you really do have a variety of coffees to make blends with.
Sentiment: NEGATIVE
Americans are making coffee a bigger part of their lives, expanding attitudes and behaviors that are driving new levels of consumption.
Starbucks goes to a great effort, and pays twice as much for its coffee as its competitors do, and is very careful to help coffee producers in developing countries grow coffee without pesticides and in ways that preserve forest structure.
Before I started Coffee of Grace, I assumed all coffee came from Latin America or Indonesia. I wasn't familiar with African coffee.
You can't have a decent food culture without a decent coffee culture: the two things grow up together.
Listen, I didn't know how to make coffee when I came to the United States. Because in Colombia the maids do it.
Brazil is a country that has rich people, as you have in New York City, as you have in Berlin or in London. But we also have poor people like in Bangladesh or in African suburbs.
In many places where coffee is grown, deforestation is a major issue.
In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.
I think people become reliant on coffee. And that can't necessarily be a good thing.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
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