You can't have a decent food culture without a decent coffee culture: the two things grow up together.
Sentiment: POSITIVE
You don't even really need a place. But you feel like you're doing something. That is what coffee is. And that is one of the geniuses of the new coffee culture.
I don't know how people live without coffee, I really don't.
Americans are making coffee a bigger part of their lives, expanding attitudes and behaviors that are driving new levels of consumption.
The only country where you see any positive movement within domestic consumption is Brazil, where you really do have a variety of coffees to make blends with.
I think people become reliant on coffee. And that can't necessarily be a good thing.
Starbucks goes to a great effort, and pays twice as much for its coffee as its competitors do, and is very careful to help coffee producers in developing countries grow coffee without pesticides and in ways that preserve forest structure.
Our culture runs on coffee and gasoline, the first often tasting like the second.
In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.
I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
You don't need coffee. Nobody needs coffee. You can get along without it.