People around the world, they want the authentic Starbucks experience.
Sentiment: POSITIVE
The response to the Starbucks brand has been phenomenal in our international markets.
Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
Starbucks represents something beyond a cup of coffee.
Before it became a ubiquitous part of urban life, Starbucks was, in most American cities, a radically new idea.
Starbucks did this magical thing where it took a product that people didn't really care that much about and made it this treat. It makes you feel better about your day and gives you a chance to reflect, makes you feel a little special.
Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience.
My generation is so used to having our public spaces look like the Starbucks, with the beautiful lighting and the little bit of Nina Simone and my coffee that's blended a certain way from Costa Rica.
Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
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