There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.
Sentiment: NEGATIVE
Starbucks represents something beyond a cup of coffee.
Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
We need to reinvent food at Starbucks. Less could be more.
We think of Starbucks not as a coffee company but a media company.
Starbucks goes to a great effort, and pays twice as much for its coffee as its competitors do, and is very careful to help coffee producers in developing countries grow coffee without pesticides and in ways that preserve forest structure.
I know many people have said it before, but there is nothing a cup of coffee and a new pair of shoes can't fix!
Starbucks says they are going to start putting religious quotes on cups. The very first one will say, 'Jesus! This cup is expensive!'
I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.
In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.
I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse.
No opposing quotes found.