We need to reinvent food at Starbucks. Less could be more.
Sentiment: NEGATIVE
Before it became a ubiquitous part of urban life, Starbucks was, in most American cities, a radically new idea.
In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.
Americans are making coffee a bigger part of their lives, expanding attitudes and behaviors that are driving new levels of consumption.
Starbucks represents something beyond a cup of coffee.
Starbucks goes to a great effort, and pays twice as much for its coffee as its competitors do, and is very careful to help coffee producers in developing countries grow coffee without pesticides and in ways that preserve forest structure.
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
We think of Starbucks not as a coffee company but a media company.
Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience.
Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.
No opposing quotes found.