What I'm looking for is a self-promoting film; a movie which immediately gets people's imagination is something I can promote - a project which writes its own publicity.
Sentiment: POSITIVE
When I have to promote things now, sometimes I realize that I had a movie in mind, but in the end, it's a vision of somebody else, so I have to promote their idea.
When you're promoting a film it's really interesting trying to gauge what people think about it.
I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.'
Sometimes I know a film might not pull the audience to the theatres and have a great collection at the box office. But I need to do these films for creative satisfaction and give something different to the audience.
You make a movie that is about what you want it to be about and let people have their reaction to it.
I'll never do a film because it's a massive budget and I'm gonna get lots of publicity for it and it will bring something else.
It would be nice to make a movie that other people want to make, because every one of these movies, I basically have to find the only company in the world that's willing to make it, and it's always a big challenge. I end up spending a tremendous amount of energy and time trying to get money to make these movies and it's exhausting.
None of my movies have ever made any money, so it's not about commercial success for me. It's always the same thing. I want to create something valuable, something unusual and different that the world has never seen.
I don't believe in publicity before a film is completed. It costs you money and wastes your energy, and you're inflating your balloon before you have a balloon.
I want my films to get audiences. I am not interested in making them just for myself.