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I knew I could make a living doing my own videos instead of making them for someone else.

I write my own songs. I made my own videos. I pick my producers. Nothing goes out without my permission. It's all authentic.

I still direct my own videos.

When I started working on my own music, I didn't have the chance to record in a big music studio, so I had to record everything myself.

I direct a lot of TV commercials and music videos.

I started off writing TV adverts. I saw those as rehearsals for a feature film.

Honestly, most of the stuff I made for 'TV on the Radio,' I write in the studio.

Before YouTube, I was playing in restaurants and doing open mics - every once in a while, I'd throw an original in there. And then YouTube kind of just opened doors for me, so once I felt like I had an audience to share music with, I began to share my original music.

I made three short films of my own which I wrote, produced, directed... you did everything in those days. My favourite one was something I shot on VHS... a little documentary.

I made a living for 10 years making very typical TV commercials. But I always wanted to reach beyond that and do stuff that people might relate to in the way they relate to my nonbranded content.