Quote

I think PSP is going to be the most successful handheld entertainment device ever. What it will do in terms of the versatility, obviously you can download music to it, and you'll be able to enjoy all your great tunes on it.

If we deliver on those promises, we'll have done our job, and we did it with PSOne, and we certainly did it with PS2, and we are about to do it very rapidly with PSP. This is a whole new business for us, in terms of the handheld market, and we're going about it the right way.

We're going to create a portable handheld environment, and you should expect the same things you've always expected from Playstation - a great quality product, versatility, great value to the consumer.

What we did ten years ago with the Playstation was a phenomenal success story for the company. That product had a ten year life cycle, which has never been done in this industry.

We will continue to renew and redefine Sony Pictures.

I think it's going to deliver on the promises we've said it's going to and it is going to be the most successful product ever to come into the handheld environment, and it just happens to have a number of different functions.

For Sony, owning a studio is a gamble and probably a pretty good one, now that in the broadband era having content is a great advantage when you sell devices that in a ubiquitous world of distribution can actually show programs, movies, content directly to the consumer. So that you actually create, in a digital world, real synergy.

I am intrigued enough to want to continue, and also to try and work with companies like Sony on modifying the cameras and making them more user-friendly and efficient.

I want to create something like Sony. Not in terms of manufacturing products but creating something that is innovative, makes money, improves peoples' lives.