What we did ten years ago with the Playstation was a phenomenal success story for the company. That product had a ten year life cycle, which has never been done in this industry.
Sentiment: POSITIVE
I think you can expect Sony, in the case of PSP specifically, to deliver a technology that is going to reinvent and change handheld entertainment, and take it to a brand new level.
PlayStation consolidated the second wave of gaming. There was a slack period before it came when nothing much was happening.
We're going to create a portable handheld environment, and you should expect the same things you've always expected from Playstation - a great quality product, versatility, great value to the consumer.
If we deliver on those promises, we'll have done our job, and we did it with PSOne, and we certainly did it with PS2, and we are about to do it very rapidly with PSP. This is a whole new business for us, in terms of the handheld market, and we're going about it the right way.
I've always been a big PlayStation fan. Even when the Xbox first came out, I stuck with the PlayStation. I think it's because when the Xbox first came out, the controller was so different that you just automatically assumed that it was harder to play, and I always just stuck with that notion.
I think PSP is going to be the most successful handheld entertainment device ever. What it will do in terms of the versatility, obviously you can download music to it, and you'll be able to enjoy all your great tunes on it.
Maybe some people can wake up and play PlayStation all day, but that's never been me.
I'm a gamer. I play PlayStation all the time.
Actually, before 'Super 8,' I didn't even have a game console. But now I do. For a kickoff for 'Super 8,' they gave us all brand new PlayStation 3s.
We look at Sony as someone who's jumping into the space to help evangelize and build out VR. They're very centered around a console experience.
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