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I think PSP is going to be the most successful handheld entertainment device ever. What it will do in terms of the versatility, obviously you can download music to it, and you'll be able to enjoy all your great tunes on it.

I think you can expect Sony, in the case of PSP specifically, to deliver a technology that is going to reinvent and change handheld entertainment, and take it to a brand new level.

If we deliver on those promises, we'll have done our job, and we did it with PSOne, and we certainly did it with PS2, and we are about to do it very rapidly with PSP. This is a whole new business for us, in terms of the handheld market, and we're going about it the right way.

What we did ten years ago with the Playstation was a phenomenal success story for the company. That product had a ten year life cycle, which has never been done in this industry.

I think it's going to deliver on the promises we've said it's going to and it is going to be the most successful product ever to come into the handheld environment, and it just happens to have a number of different functions.

Just the idea to have everything you need essentially stored in one piece of portable technology is very exciting.

Mobile VR will be a lot more accessible. It'll be easier to use; you'll be able to pass it along to your friends.

We look at Sony as someone who's jumping into the space to help evangelize and build out VR. They're very centered around a console experience.

I think most people in the developed world would admit to carrying some sort of handheld device, whether it's a laptop or a cell phone, at all times.

For Sony, owning a studio is a gamble and probably a pretty good one, now that in the broadband era having content is a great advantage when you sell devices that in a ubiquitous world of distribution can actually show programs, movies, content directly to the consumer. So that you actually create, in a digital world, real synergy.