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I like to reinvent with each project, in any which way possible.

I'm always trying to find something unique or a project that I can do something unique in.

I have a strong sense that every project is an invention, which is not a word I hear being used in architecture courses.

I do pick my projects very meticulously. I want my projects to be meaningful.

Every project is a race between your enthusiasm and your ability to get it done. Go fast. Don't slow down. A year from now, new things will interest you.

Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.

Most of my ideas are based on the latest research on productivity, performance and mental mastery - that's why so many iconic companies bring me in to help them grow and win.

If you look at where innovation - defined as ideas, not as commercial product - tends to live, the university system is remarkably innovative.

Whenever I start a project, I have a broad range of possibilities.

I would like the thrill of making a new project every time.