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You need to be real enough to be believable, but you don't necessarily have to be real enough to be real. There is a distinction.

Enough research will tend to support your conclusions.

Creating fake facts does require a measure of haphazard research, insofar as they need to not just be possible, but also interesting.

It's important to me that no one can say I'm not pumping out high-level research.

And I really do think that the difficulty of research makes it more real to you than punching a thing to find out how many men were killed at this particular action.

Being able to do research in a real-time way is the way research needs to be done in the future.

The thing about research is that there's no end. You constantly have this fear that an expert who knows more than you will call you out on some detail in your book.

I fervently believe in research as a necessity for good design, and I teach it that way.

It is a truth universally acknowledged on Wall Street that original research is on life support. Serious research can be bad for business, as well as expensive.

Research is so unpredictable. There are periods when nothing works and all your experiments are a disaster and all your hypotheses are wrong.