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I've seen people spend days, if not months, researching and gathering data, but only at the end did they finally figure out what they were really looking for; then they have to redo a lot of stuff. If after a day or so you force yourself to put together your tentative conclusions, then you'll have guidance for the rest of your research.

It's important to me that no one can say I'm not pumping out high-level research.

You have to do the research. If you don't know about something, then you ask the right people who do.

So if I could just go back now to something which I am sure we should cover here regarding our original scenario: we have, in fact, four ways - four major potential lines of research.

I'll kind of get interested in a subject and I won't know why. It'll be in my head for many years and I'll say, 'Do I know enough here to research?'

You have to test your hypothesis against other theories. Certainty in the face of complex situations is very dangerous.

Research is so unpredictable. There are periods when nothing works and all your experiments are a disaster and all your hypotheses are wrong.

I'm big on research.

I don't really follow market research. In the end, I respond to my own instincts.