Being able to do research in a real-time way is the way research needs to be done in the future.
Sentiment: POSITIVE
What people actually refer to as research nowadays is really just Googling.
I believe in research you cannot do enough research; believability comes out of what's real.
In short, Now is Google's attempt at becoming the real time interface to our lives - moving well beyond the siloed confines of 'search' and into the far more ambitious world of 'experience.' As in - every experience one has could well be lit by data delivered through Google Now.
There's the wonder of being able to do research from your own living room, of course. I do find that my biggest research issue, though, is how to frame my questions.
In the web products and services world, you have a real-time interaction with your customers, and then a real-time editing of how you as a company are doing.
Happily, researchphilia is not the problem it once was. The Internet makes just-in-time research very practical.
As a research tool, the internet is invaluable.
People love to interact in real time, whether it is with each other or with content.
Success in business today requires real-time, mobile access to business opportunities.
I wouldn't say you have an online life and a real life. I think technology is just mapping and organizing what already exists.
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