You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.
Sentiment: POSITIVE
An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.
Commercials capture your attention, that's all.
I think commercials are something that everyone does to get out there and get a little bit of exposure, get their feet wet, and also pay the bills. So anytime you can be a part of a wonderful, fun commercial, that's just a bonus.
The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.
Commercials were too phony for me. I just didn't like selling products I didn't believe in.
I always admire people who do commercials because they have to put together a beginning, a middle, and an end in 30 seconds.
And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.
People read things into my commercials that don't even exist.
You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.
Philosophically, I don't like doing commercials.
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