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And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.

You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.

I always admire people who do commercials because they have to put together a beginning, a middle, and an end in 30 seconds.

I think commercials are something that everyone does to get out there and get a little bit of exposure, get their feet wet, and also pay the bills. So anytime you can be a part of a wonderful, fun commercial, that's just a bonus.

The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.

We try some really interesting things besides being outright commercial.

I do mostly comedy, and it tends to be a subtler comedy. But I think that probably lends itself well to commercials.

Commercials capture your attention, that's all.

And over the course of the last six years, as I've directed more features and commercials, I've become better at articulating exactly how I want the audience to feel.

That's why I've always been appreciative of truly creative radio commercials.