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Do I think there's going to be a business in blogging? Yes.

While I love the medium, I've always been skeptical about the value of blogs as businesses.

I'm fortunate to make any money as a blogger.

I had a blog for many years. Once you develop your readership on your blog, and you can put something out there or direct traffic or get attention - it's like a super power.

There are 100 million blogs in the world, and it's part of my job as the co-founder of WordPress to help many more people start blogging.

People might start with LiveJournal or Blogger, but if they get serious, they'll graduate to WordPress. We try to cater to the more powerful users.

Blogging can generate a great deal of traffic to your online business.

It's not easy for an entrepreneur to find the time to blog. But for those who do it, it is a great tool to communicate with the various stakeholders in their business and build a reputation for thought leadership.

If I said I was going to make a newsletter that made $2-$3 million a year, no one would question me. If I say, 'It's a blog,' everyone questions me.

I'm not sure blogs are necessarily the best place to get a pulse on anything. People want to blog for a variety of reasons, and that may or may not be representative.