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I'm enamored with the art world. Anytime you look at anything that's considered artistic, there's a commercial world around it: the ballet, opera, any kind of music. It can't exist without it.

I have respect for those who make money at art and do it well and smartly, because that commercial aspect keeps the world going and running, in a sense.

So at a time in which the media give the public everything it wants and desires, maybe art should adopt a much more aggressive attitude towards the public. I myself am very much inclined to take this position.

It would make me feel that creative art has a chance in this crazy world that we all live in.

I am not a commercial industry creator. I don't believe in making art to make money.

I have a pretty expanded view of what art is. I include pop music and even some sports.

Art is not meant to change the world, but when you see people interacting, when you see an impact on their lives, then I guess in a smaller way, this is changing the world. So, that's what I believe in. That's why I'm into creating more and more interactions.

I'm obsessed with media and the way audiences can become creative participants.

I think the ongoing discussion of the world of advertising is, 'Where is the soul in advertising?'