I do not regard advertising as entertainment or an art form, but as a medium of information.
Sentiment: POSITIVE
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
People want to make a distinction between what's commercial and what's art.
I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
If advertising is not an official or state art, it is nonetheless clearly art.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
In my opinion, fun is what makes advertising successful.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.