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I've always said - I've been making games for twenty years, and from the first day I got in this business, I've been saying, 'All I have to do is sell one more copy than I have to, to get somebody to fund my next one.'

If I could sell 500 million records every time, it would be great. But I've also had the luxury experience of having it when I was a teenager, in a very kind of model version of it.

I don't do something because I think it will sell 30 million albums. I couldn't care less. If it sells one, it sells one.

Look at music for what it's worth around the world and not just America. In other countries, people are still buying CDs and going to record stores. But in America, it's all about digital. The game is breaking down. But, look at me, you need to know how to play the game the right way.

$200, 300 million games, I'm a little scared about that; there aren't a lot of companies that have the resources or the courage to spend that much.

For over ten years or so game music has developed into a very large market.

There are too many games being developed by people that have no business creating games.

I don't think 'Call Of Duty: Black Ops' sells 25 million plus copies and makes of a billion dollars because of their great storytelling. It's the multiplayer aspect of that type of game, where people get together to shoot each other and have fun. And it's very much gameplay; it's like 'Gran Turismo' or one of these racing games.

The reason our games generate so much revenue is because we're stupid enough to charge $60 for a box or $50 for a download or something. You need used games because most people can't afford those prices.

If you don't have content, you don't sell hardware. We need a suite of content of really fun, compelling experiences that aren't just hardcore game-oriented, and when that's good enough, it'll be an easy decision to go to the consumer market.