In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
From John Romero
You might not think that programmers are artists, but programming is an extremely creative profession. It's logic-based creativity.
There are too many games being developed by people that have no business creating games.
You want stealth? Be a rogue in 'World of Warcraft'.
I completely love playing and designing games and always will. I am so into games that I listen to game music all day. That may sound strange, but you can guarantee I'm a hardcore gamer and would never let you down by designing a crappy title.
I think the reason that I like so many different games is because I like the way my brain works when I'm playing games. It's more fun.
I'm a hardcore gamer and would never let you down by designing a crappy title.
I think DOOM had just the right mix of elements that keep people coming back to it: great monsters, excellent weapons with great balance, a spooky environment and extreme speed.
It is very important to lead the field and innovate in game design.
We are at the point where game designers have become celebrities due to the size of the market they serve.
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