Our motto is we respect and honour the pigness of the pig and the chickenness of the chicken. That means not confining them in a house with hundreds of others.
Sentiment: POSITIVE
We should be about more than just selling chicken: we should be a part of our customers' lives and the communities in which we serve.
The pig is not just pork chops and bacon and ham to us. The pig is a co-laborer in this great land-healing ministry.
People enjoy our meat and our poultry, as I do as a consumer.
Choose to patronise your local farmers; as eaters, you need to demand a different type of food. Appreciate the pigginess of the pig.
The industrial food system is so cruel and so horrific in its treatment of animals. It never asks the question: 'Should a pig be allowed to express its pig-ness?'
We're one of the only animals in the world that don't really think of ourselves as animals, but we are animals, and we must respect our fellow animals.
We recognize the chicken as another conscious being. It's different from us, but it has a life, and if something is really important for that chicken, if it would work hard to try to get it, and if we can give it without sacrificing something that's really important to us, then we should.
I credit my grandmother for teaching me to love and respect food. She taught me how to waste nothing, to make sure I used every bit of the chicken and boil the bones till no flavor could be extracted from them.
I am fond of pigs. Dogs look up to us. Cats look down on us. Pigs treat us as equals.
Our culture doesn't ask about preserving the essence of pig; it just asks how can we grow them faster, fatter, bigger, and cheaper. We know that's not a noble goal.