I used to know Madison Avenue advertisers. I didn't like 'em. Bunch of jerks.
Sentiment: NEGATIVE
When I got back to Madison Avenue, I realized that copywriters made more than artists, so I switched.
Commercials were too phony for me. I just didn't like selling products I didn't believe in.
They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.
When I met Apple, I made it very clear that I am an old punk and I have never done commercials or been sponsored. And I wasn't after their money.
At the time of Polaroid - and I did a couple of other commercials just before I stopped doing that stuff - at that point I was at the level where they respect you and your opinion and all that sort of thing.
Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.
I did a couple of American Express commercials.
I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it.
Contrary to popular belief, Americans don't hate advertising.
I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.